While pursuing my MBA in Marketing Management in the late 1980s from Loyola University Chicago's Graduate School of Business, I began my career in the industrial B2B space in an inside sales capacity. After graduating in May 1990, I continued in other sales roles including telemarketing, business development, account and territory management as well as product management before spending the 12+ years in progressive marketing management roles. During this time, I led corporate marketing for US divisions of leading global billion dollar industrial manufacturers, two of which are listed in Industry Week's IW 1000 - the 1000 largest publicly traded manufacturing companies in the world by revenue. To get back in direct contact with customers, I transitioned back into a regional sales manager role with an industrial manufacturer covering 10 Midwestern states developing new business, deepening relationships with new customers and technically supporting the region's installed base of variable thread gage inspection equipment. Currently, I am the Marketing Manager of an industry leading, global manufacturer of threading, milling and drillling cutting tools.  

Over my career, I have established a proven history and reputation for being a talented and dedicated self-starter with the ability to effectively sell, develop and implement effective marketing strategies, create and manage the tactics and plans to achieve results, manage and prioritize multiple projects to meet deadlines under established budgets and to effectively lead marketing staffs to meet and exceed departmental Key Performance Indicators (KPIs) and company goals.

I combine the unique experience of having both successfully sold business services, financial products, capital equipment, and industrial products with having created and executed highly effective demand generating integrated marketing programs with proven ROI in various sized organizations across diverse industries including aerospace, automotive, heavy equipment, semiconductor, machine tool, fastener, food and beverage packaging, medical device and lab automation.

True Marketing insight (demand generation) for leading and growing sales and Sales perspective through the Voice of Customer (VOC) for more effective marketing - it's Marketing/Sales 360o. 
Contact me at michael-cotton@sbcglobal.net
 to learn how I can apply this model to your organization.